Work

Four case studies. Each one shows the research, the decision it changed, and what I would measure next.

Turning fuel search from a guessing game into a decision

Healthcare access shouldn’t end when the appointment begins

A marketplace where the story behind a product is part of buying it

Trust is designed through information, not decoration

Product in mind?

Let’s make your product useful and usable

I help early-stage teams turn ideas into products people can use, with research-led design and clear handoff.